Client: E-commerce Store (Shopify)
Industry: E-commerce
Campaign Length: 6 Months
Services Used: Broken Link Building, Resource Page Outreach, Niche Edits
The Challenge
The client operated an online store specializing in Scandinavian-style furniture and home décor. Its category pages had strong on-page optimization but lacked the backlink authority needed to compete for valuable commercial keywords.
Organic search generated approximately $14,200 in monthly revenue, while competitors with stronger backlink profiles dominated the top search positions for keywords such as “minimalist living room furniture” and “Scandinavian coffee tables.”
The store had only 68 referring domains, with approximately 40% coming from low-value coupon and directory websites that offered limited SEO value.
The Strategy
E-commerce websites can be challenging to build links for because publishers are less likely to link directly to product pages. SEOVizon developed a campaign focused on providing relevant, valuable resources that publishers would naturally want to reference.
- Broken Link Building: We identified dead links across relevant design blogs, home improvement guides, and editorial articles, then recommended relevant client content as replacement resources.
- Resource Page Outreach: We targeted curated design resources, inspiration roundups, and buyer’s guides that already referenced similar brands and useful industry content.
- Niche Edits: We secured contextual backlinks within existing, relevant articles covering furniture, interior design, and home styling.
The Execution
- Analyzed 410 relevant websites and identified 1,150 broken outbound links.
- Created three linkable resources, including a Small Space Furniture Planning Guide, to provide valuable replacement content.
- Sent personalized outreach emails to 520 website owners, achieving a 14% success rate on broken link pitches.
- Secured 18 niche edits on websites with verified organic traffic.
- Improved internal linking to help distribute link equity toward the most commercially important category pages.
The Results
| Metric | Before | After 6 Months |
|---|---|---|
| Referring Domains | 68 | 164 |
| New Quality Links Earned | N/A | 112 |
| Monthly Organic Revenue | $14,200 | $40,800 |
| Organic Sessions | 9,400 | 26,300 |
| Top-3 Category Rankings | 4 | 27 |
| Organic Conversion Rate | 1.6% | 2.1% |
The “Scandinavian coffee tables” category improved from position 11 to position 2, with revenue from that page increasing by 340%.
Overall, organic search revenue grew by 187%, while the campaign achieved a 5.4x return on link-building investment within six months.
Key Takeaways
- Broken link building creates genuine opportunities: Publishers receive useful replacement resources rather than generic link requests.
- Valuable content attracts backlinks: Informative guides and planning resources provide more natural linking opportunities than product pages alone.
- Relevant category links drive commercial growth: Strategic backlinks combined with effective internal linking can help important category pages gain visibility and attract more potential customers.