In the ever-competitive ecommerce landscape, visibility is everything. But visibility doesn’t come easy when your store is one among thousands. While content and technical SEO lay the foundation, link building is what sets successful ecommerce sites apart. In this guide, we’ll break down practical, scalable, and Google-compliant link building strategies for ecommerce that are working right now.
Why Ecommerce Sites Need Link Building
Unlike blogs or service websites, ecommerce sites typically lack content that naturally earns backlinks. Product pages, category listings, and checkout flows aren’t exactly link magnets. That’s why ecommerce link building requires a different mindset—one focused on value, relevance, and outreach.
Google still uses backlinks as a top-ranking signal. For ecommerce sites, backlinks do more than improve visibility—they build trust with both search engines and potential buyers.
1. Create Link-Worthy Content That Supports Your Products
People rarely link to product pages. That’s why smart ecommerce SEOs create top-of-funnel content that’s highly linkable and strategically linked to product categories.
Examples:
- “Ultimate Buying Guides” (e.g., How to Choose the Right Running Shoes)
- Product comparisons and expert reviews
- Seasonal trend reports or industry insights
Once this content earns backlinks, you can pass link equity to your product or category pages through internal linking.
2. Build Links Through Influencer Outreach
Influencers and bloggers still hold power in 2025—but the game has changed. Instead of gifting products blindly, focus on micro-influencers who actually serve your target niche.
Here’s how:
- Offer them exclusive discount codes or early access to collections.
- Encourage content collaborations like guest posts or co-branded content.
- If they run a blog, pitch an honest product review with editorial links.
Make sure to use nofollow or sponsored tags where appropriate to stay in line with Google guidelines.
3. Leverage Digital PR for Ecommerce Brands
Digital PR is one of the most sustainable white-hat link building strategies for ecommerce. It positions your brand as a thought leader while attracting high-authority backlinks.
Examples of PR-friendly content:
- Launching a sustainability initiative (great for lifestyle and eco-focused publications)
- Commissioning an industry survey or data report
- Sharing behind-the-scenes stories of product creation
Distribute these stories through press release platforms or pitch to relevant journalists in your niche.
4. Use HARO and Terkel to Earn Contextual Links
Help a Reporter Out (HARO) and Terkel remain effective in 2025. Register as a source and respond to relevant queries in your vertical.
For example, if you run a pet supply store and a journalist is looking for expert input on pet nutrition—you contribute, get quoted, and earn a backlink.
Pro tip: Always include your product or collection page where relevant, not just the homepage.
5. Optimize Your Internal Linking Structure
It’s not always about external links. For ecommerce, internal links are crucial.
Make sure:
- Blog content links back to related categories and product pages
- High-traffic pages funnel authority to newer or seasonal collections
- Anchor text is descriptive and natural (avoid over-optimization)
This boosts crawlability and distributes link equity effectively across your store.
6. Reclaim Brand Mentions and Unlinked Product Reviews
Use tools like Ahrefs or Brand24 to monitor unlinked brand mentions. Reach out and request a proper attribution with a link.
Similarly, if a blogger has reviewed your product but hasn’t linked to the page, a polite outreach email can easily turn that into a link.
7. Resource Pages and Supplier Links
If you manufacture your own products or work with partners, look into being listed on:
- Industry resource pages
- Vendor or supplier directories
- Local business associations
These links not only pass SEO value but also drive referral traffic from B2B customers and industry professionals.
8. Partner With Niche Bloggers for Guest Posts
While guest posting has changed over the years, it’s still relevant when done for brand exposure and authority.
Find bloggers in your ecommerce niche and offer to contribute insightful content. Include natural links to informational blog posts or helpful guides, and internally link those to your product categories.
Avoid over-linking and never pitch thin content.
9. Run Contests or Giveaways (With Rules)
Contests are still an effective way to generate backlinks if done with transparency. For instance:
- Ask participants to write blog posts or social shares to enter
- Offer a product bundle to increase perceived value
- Reach out to giveaway sites to feature your campaign
Make sure to follow Google’s link scheme guidelines by using proper link attributes.
10. Build Relationships with Ecommerce Communities
Join active communities like Shopify forums, Reddit, or niche Discord servers where ecommerce store owners and bloggers interact.
By providing genuine value in discussions, you may get natural link opportunities, collaborative mentions, or even product features in newsletters or listicles.
Final Thoughts: Link Building for Ecommerce Isn’t One-Size-Fits-All
Unlike traditional websites, ecommerce stores require a hybrid approach—one that combines content marketing, outreach, internal structure, and digital PR.
To succeed in 2025, your link building strategy should be:
✅ Focused on content value
✅ Compliant with Google’s guidelines
✅ Diversified across multiple tactics
✅ Aligned with your brand’s unique niche
“The best link building strategies for ecommerce aren’t about chasing links. They’re about earning trust—from users and search engines alike.”
Looking to scale your ecommerce SEO? At SEO Vizon, we specialize in advanced ecommerce link building and organic growth strategies. Let’s elevate your store’s visibility the right way.
